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Now more than ever, Every Mind Matters


Every Mind Matters has created new COVID 19 specific creative to help you support the public’s Mental Health during this difficult time.

If you could like to access assets from the standard campaign instead please click here:

PHE has launched a campaign to encourage adults to take steps to look after their mental health during this difficult time, using Every Mind Matters and its self-care resources. The Every Mind Matters platform has been updated to incorporate the new Covid-19 mental health guidance and provide content to help people look after their mental and physical health while staying at home.

The campaign is targeted at all adults, weighted towards those most at risk of mental health problems and more vulnerable groups (such as BAME groups and those aged 70+). Our media will run for two weeks from 17 April and will include PR, TV, search, digital and social media activity. The Duke and Duchess of Cambridge will also endorse this new campaign and have provided the voiceover for a new short film to help drive PR activity and for our TV ad. We’ve created a range of new partner assets to assist your engagement with the campaign - social, digital, print friendly posters and a PR toolkit. These are embargoed until 00.01 Friday 17 April.